TY - BOOK AU - Johansson,Johny K. TI - Global marketing: foreign entry, local marketing, & global management T2 - McGraw-Hill/Irwin series in marketing SN - 0072471484 AV - HF1416 J632G 2003 PY - 2003/// CY - Boston, Mass. PB - McGraw-Hill/Irwin KW - EXPORT MARKETING KW - MANAGEMENT N1 - Includes bibliographical references and indexes ER -