Blythe, Jim <br/><br/>
Essentials of marketing communications / 
Jim Blythe 
 - 2nd ed. 
 - Harlow :  Financial Times Prentice Hall,  2003 
 - 267 p. :  ill. 
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>0273658581 
<br/><br/><label>Subjects--Topical Terms: </label><br/>COMMUNICATION IN MARKETING<br/>MARKETING
<br/><br/><label>LC Class. No.: </label>HF5415.123  / B597E 2003