TY  - BOOK
AU  - Blythe,Jim
TI  - Essentials of marketing communications
SN  - 0273658581
AV  - HF5415.123 B597E 2003
PY  - 2003///
CY  - Harlow
PB  - Financial Times Prentice Hall
KW  - COMMUNICATION IN MARKETING
KW  - MARKETING
N1  - Includes bibliographical references and index
ER  -