TY  - BOOK
AU  - Fill,Chris
TI  - Marketing communications: contexts, strategies and applications 
SN  - 0273655000
AV  - HF5415.123 F544M 2002
PY  - 2002///
CY  - Harlow
PB  - Financial Times/Prentice Hall
KW  - COMMUNICATION IN MARKETING
KW  - MARKETING CHANNELS
KW  - SALES PROMOTION
N1  - Includes bibliographical references and index
ER  -