O'Connor, John  1960- <br/><br/>
Marketing in the digital age / 
John O'Connor, Eamonn Galvin 
 - 2nd ed. 
 - Harlow :  Financial Times/Prentice Hall,  2001 
 - 216 p. :  ill. 
<br/><br/> Rev. ed. of : Marketing and information technology : the strategy, application and implementation of IT in marketing / John O'Connor, Eamonn Galvin. 1997 
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>0273641956 
<br/><br/><label>Subjects--Topical Terms: </label><br/>INTERNET MARKETING
<br/><br/><label>LC Class. No.: </label>HF5415.1265  / O266M 2001