TY  - BOOK
AU  - Etzel,Michael J.
AU  - Walker,Bruce J.
AU  - Stanton,William J.
TI  - Marketing
T2  - McGraw-Hill series in marketing
SN  - 0071214550
AV  - HF5415 E893M 2004
PY  - 2004///
CY  - Boston, Mass.
PB  - McGraw Hill/Irwin
KW  - MARKETING
N1  - Includes bibliographical references and index
ER  -