Kotler, Philip. <br/><br/>
Marketing :  an introduction / 
Philip Kotler, Gary Armstrong ; annotated instructor's edition, George Franke ; case commentaries, Michele Bunn 
 - 2nd ed. , annotated instructor's edition 
 - Englewood Cliffs, N.J. :  Prentice Hall,  c1990 
 - 592 p. :  ill. (some col.) 
<br/><br/>Includes bibliographical references and indexes 
<br/><br/><label>ISBN: </label>0135564328 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MARKETING<br/>MARKETING--MANAGEMENT
<br/><br/><label>LC Class. No.: </label>HF5415  / K674M 1990