TY  - BOOK
AU  - Kotler,Philip
AU  - Armstrong,Gary
AU  - Franke,George
AU  - Bunn,Michele
TI  - Marketing: an introduction 
SN  - 0135564328
AV  - HF5415 K674M 1990
PY  - 1990///
CY  - Englewood Cliffs, N.J.
PB  - Prentice Hall
KW  - MARKETING
KW  - MANAGEMENT
N1  - Includes bibliographical references and indexes
ER  -