Tull, Donald S. <br/><br/>
Marketing research :  measurement and method : a text with cases / 
Donald S. Tull and Del I. Hawkins 
 - 3rd ed. 
 - New York, N.Y. :  Macmillan Pub. Co.,  c1984 
 - 794 p. :  ill. 
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>0024217808 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MARKETING RESEARCH<br/>MARKETING RESEARCH--CASE STUDIES
<br/><br/><label>LC Class. No.: </label>HF5415.2  / T844M 1984