TY  - BOOK
AU  - Tull,Donald S.
AU  - Hawkins,Del I.
TI  - Marketing research: measurement and method : a text with cases 
SN  - 0024217808
AV  - HF5415.2 T844M 1984
PY  - 1984///
CY  - New York, N.Y.
PB  - Macmillan Pub. Co.
KW  - MARKETING RESEARCH
KW  - CASE STUDIES
N1  - Includes bibliographical references and index
ER  -