Kirby, Gail Test item file marketing : an introduction, third edition / Marketing : an introduction Gail Kirby, Lewis Hershey - Englewood Cliffs, N.J. : Prentice Hall, c1993 - 451 p. ISBN: 0135627605 Subjects--Topical Terms: MARKETING--HANDBOOKS, MANUALS, ETC.MARKETING--STUDY AND TEACHING LC Class. No.: HF5415 / K572T