TY  - BOOK
AU  - Kirby,Gail
AU  - Hershey,Lewis
AU  - Kotler,Philip
AU  - Armstrong,Gary
TI  - Test item file marketing: an introduction, third edition 
SN  - 0135627605
AV  - HF5415 K572T
PY  - 1993///
CY  - Englewood Cliffs, N.J.
PB  - Prentice Hall
KW  - MARKETING
KW  - HANDBOOKS, MANUALS, ETC
KW  - STUDY AND TEACHING
ER  -