Instructior's manual with transparency masters an analytic approach to marketing decisions /
An analytic approach to marketing decisions
Robert F. Dyer, Ernest H. Forman
- Englewood Cliffs, N.J. : Prentice Hall, c1992
- 275 p. : ill.
0135588340
MARKETING--DECISION MAKING--HANDBOOKS, MANUALS, ETC. MARKETING--DECISION MAKING--STUDY AND TEACHING