TY  - BOOK
AU  - Schoell,William F.
AU  - Guiltinan,Joseph P.
TI  - Marketing: contemporary concepts and practices 
SN  - 0131826433
AV  - HF5415 S363M 1995
PY  - 1995///
CY  - Englewood Cliffs, N.J.
PB  - Prentice Hall
KW  - MARKETING
KW  - HANDBOOKS, MANUALS, ETC
KW  - STUDY AND TEACHING
N1  - Includes bibliographical references and indexes
ER  -