Pride, William M. <br/><br/>
Instructor's manual marketing :  concepts and strategies, sixth edition / 
 Marketing :  concepts and strategies 
William M. Pride, O.C. Ferrell 
 - Boston, Mass. :  ,  c1989 
 - 322 p. :  ill. 
<br/><br/><label>ISBN: </label>0395495911 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MARKETING--HANDBOOKS, MANUALS, ETC.<br/>MARKETING--STUDY AND TEACHING
<br/><br/><label>LC Class. No.: </label>HF5415  / P742I