TY  - BOOK
AU  - Pride,William M.
AU  - Ferrell,O.C.
TI  - Instructor's manual marketing: concepts and strategies, sixth edition 
SN  - 0395495911
AV  - HF5415 P742I
PY  - 1989///
CY  - Boston, Mass.
PB  - 
KW  - MARKETING
KW  - HANDBOOKS, MANUALS, ETC
KW  - STUDY AND TEACHING
ER  -