Marketing : communicating with the consumer / D'Arcy Masius Benton & Bowles ; with a foreword by Peter Walker - [S.l.] : CBI Initiative, 1989 - 198 p. : ill. Includes bibliographical references and index ISBN: 1852510323 Subjects--Topical Terms: MARKETING--EUROPEAN ECONOMIC COMMUNITY COUNTRIES Subjects--Geographic Terms: EUROPE--ECONOMIC INTEGRATION LC Class. No.: HF5415.12 .E86 / M374