TY - BOOK ED - D'Arcy Masius Benton & Bowles TI - Marketing: communicating with the consumer SN - 1852510323 AV - HF5415.12 .E86 M374 PY - 1989/// CY - [S.l.] PB - CBI Initiative KW - MARKETING KW - EUROPEAN ECONOMIC COMMUNITY COUNTRIES KW - EUROPE KW - ECONOMIC INTEGRATION N1 - Includes bibliographical references and index ER -