Marketing cases / 
Mary C. Gilly, William M. Pride, O.C. Ferrell 
 - 4th ed. 
 - Boston, Mass. :  ,  c1989 
 - 417 p. :  ill. 
<br/><br/><label>ISBN: </label>0395495946 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MARKETING--CASE STUDIES
<br/><br/><label>LC Class. No.: </label>HF5415  / M374 1989