TY  - BOOK
AU  - Gilly,Mary C.
AU  - Pride,William M.
AU  - Ferrell,O.C.
TI  - Marketing cases
SN  - 0395495946
AV  - HF5415 M374 1989
PY  - 1989///
CY  - Boston, Mass.
PB  - 
KW  - MARKETING
KW  - CASE STUDIES
ER  -