Instructor's manual to accompany marketing research in a marketing environment, second edition /
Marketing research in a marketing environment, second edition
William R. Dillon, Thomas J. Madden, Neil H. Firtle
- Homewood, Ill. : Irwin, c1990
- 559 p. : ill.
0256086680
MARKETING RESEARCH--STUDY AND TEACHING MARKETING RESEARCH--PROBLEMS, EXERCISES, ETC. MARKETING RESEARCH--HANDBOOKS, MANUALS, ETC.