Halliburton, Chris European marketing : reading and cases / Chris Halliburton, Reinhard Hunerberg - Wokingham : Addison-Wesley, 1993 - 489 p. : ill., maps ISBN: 020163189X Subjects--Topical Terms: MARKETING--EUROPEMARKETING--CASE STUDIES--EUROPE LC Class. No.: HF5415.12 .E85 / H344E