Cravens, David W. <br/><br/>
Strategic marketing / 
David W. Cravens 
 - 4th ed. 
 - Burr Ridge, Ill. :  Irwin,  c1994 
 - 811 p. :  ill. (some col.) 
 - Irwin series in marketing .
<br/><br/>Includes bibliographical references and indexes 
<br/><br/><label>ISBN: </label>0256122121 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MARKETING--DECISION MAKING<br/>MARKETING--MANAGEMENT<br/>MARKETING--MANAGEMENT--CASE STUDIES
<br/><br/><label>LC Class. No.: </label>HF5415.135  / C728S 1994