TY  - BOOK
AU  - Cravens,David W.
TI  - Strategic marketing
T2  - Irwin series in marketing
SN  - 0256122121
AV  - HF5415.135 C728S 1994
PY  - 1994///
CY  - Burr Ridge, Ill.
PB  - Irwin
KW  - MARKETING
KW  - DECISION MAKING
KW  - MANAGEMENT
KW  - CASE STUDIES
N1  - Includes bibliographical references and indexes
ER  -