O'Guinn, Thomas C. Advertising and integrated brand promotion / Thomas C. O'Guinn, Chris T. Allen, Richard J. Semenik - 3rd ed. - Australia : Thomson/South-Western, c2003 - 773 p. : col. ill. Includes bibliographical references and indexes ISBN: 0324113803 Subjects--Topical Terms: ADVERTISINGADVERTISING MEDIA PLANNING LC Class. No.: HF5821 / O384A 2003