TY  - BOOK
AU  - O'Guinn,Thomas C.
AU  - Allen,Chris T.
AU  - Semenik,Richard J.
TI  - Advertising and integrated brand promotion
SN  - 0324113803
AV  - HF5821 O384A 2003
PY  - 2003///
CY  - Australia
PB  - Thomson/South-Western
KW  - ADVERTISING
KW  - ADVERTISING MEDIA PLANNING
N1  - Includes bibliographical references and indexes
ER  -