Lamb, Charles W., Jr. Marketing / Charles W. Lamb, Jr., Joseph F. Hair, Jr., Carl McDaniel - 7th ed. - Australia : Thomson/South-Western, c2004 - 774 p. : col. ill. + 1 CD-ROM Includes bibliographical references and index ISBN: 0324147988 Subjects--Topical Terms: MARKETINGMARKETING--MANAGEMENT LC Class. No.: HF5415 / L352M 2004