Hoyle, Leonard H. <br/><br/>
Event marketing :  how to successfully promote events, festivals, conventions, and expositions / 
Leonard H. Hoyle 
 - New York, N.Y. :  Wiley,  c2002 
 - 224 p. :  ill. 
 - The Wiley event management series / series editor: Joe Goldblatt .
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>047140179X 
<br/><br/><label>Subjects--Topical Terms: </label><br/>SPECIAL EVENTS--MARKETING
<br/><br/><label>LC Class. No.: </label>GT3405  / H694E