TY  - BOOK
AU  - Hoyle,Leonard H.
TI  - Event marketing: how to successfully promote events, festivals, conventions, and expositions 
T2  - The Wiley event management series / series editor: Joe Goldblatt
SN  - 047140179X
AV  - GT3405 H694E
PY  - 2002///
CY  - New York, N.Y.
PB  - Wiley
KW  - SPECIAL EVENTS
KW  - MARKETING
N1  - Includes bibliographical references and index
ER  -