Hollensen, Svend <br/><br/>
Global marketing :  a market-responsive approach / 
Svend Hollensen 
 - London :  Prentice Hall,  1998 
 - 604 p. :  ill. (some col.), maps 
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>0132610906 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MARKETING<br/>EXPORT MARKETING
<br/><br/><label>LC Class. No.: </label>HF1416  / H644G