TY  - BOOK
AU  - Hollensen,Svend
TI  - Global marketing: a market-responsive approach 
SN  - 0132610906
AV  - HF1416 H644G
PY  - 1998///
CY  - London
PB  - Prentice Hall
KW  - MARKETING
KW  - EXPORT MARKETING
N1  - Includes bibliographical references and index
ER  -