McQuail's reader in mass communication theory / 
 Reader in mass communication theory 
edited by Denis McQuail 
 - London :  Sage,  2002 
 - 427 p. :  ill. 
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>0761972439 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MASS MEDIA
<br/><br/><label>LC Class. No.: </label>P90  / M326