Albaum, Gerald

International marketing and export management / Gerald Albaum, Jesper Strandskov, Edwin Duerr - 4th ed. - Harlow : Financial Times/Prentice Hall, 2002 - 673 p. : ill. (some col.)

Rev. ed. of: International marketing and export management / Gerald Albaum ... [et al.]. 2nd ed. , c1994

Includes bibliographic references and index

0273655213


EXPORT MARKETING--MANAGEMENT

HF1416 / A422I 2002