Cagan, Jonathan  1961- <br/><br/>
Creating breakthrough products :  innovation from product planning to program approval / 
Jonathan Cagan, Craig M. Vogel 
 - Upper Saddle River, N.J. :  Financial Times Prentice Hall,  c2002 
 - 302 p. :  ill. 
 - Financial Times Prentice Hall books .
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>0139696946 
<br/><br/><label>Subjects--Topical Terms: </label><br/>NEW PRODUCTS<br/>PRODUCTION PLANNING<br/>PRODUCT MANAGEMENT<br/>MARKETING RESEARCH
<br/><br/><label>LC Class. No.: </label>HF5415.153  / C332C