TY  - BOOK
AU  - Cagan,Jonathan
AU  - Vogel,Craig M.
TI  - Creating breakthrough products: innovation from product planning to program approval 
T2  - Financial Times Prentice Hall books
SN  - 0139696946
AV  - HF5415.153 C332C
PY  - 2002///
CY  - Upper Saddle River, N.J.
PB  - Financial Times Prentice Hall
KW  - NEW PRODUCTS
KW  - PRODUCTION PLANNING
KW  - PRODUCT MANAGEMENT
KW  - MARKETING RESEARCH
N1  - Includes bibliographical references and index
ER  -