Keegan, Warren J. Global marketing / Warren J. Keegan, Mark C. Green - 2nd ed. , international ed. - Upper Saddle River, N.J. : Prentice Hall, c2003 - 666 p. : ill. (some col.), col. maps Includes bibliographical references and index ISBN: 0131224530 Subjects--Topical Terms: EXPORT MARKETING LC Class. No.: HF1416 / K433G 2003