Peter, J. Paul <br/><br/>
A preface to marketing management / 
J. Paul Peter, James H. Donnelly, Jr. 
 - 9th ed. , international ed. 
 - Boston, Mass. :  McGraw-Hill/Irwin,  c2003 
 - 280 p. :  ill. 
 - The Irwin/McGraw-Hill series in marketing .
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>0071198717 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MARKETING--MANAGEMENT
<br/><br/><label>LC Class. No.: </label>HF5415.13  / P473P 2003