Marketing communications classics :  an international collection of classic and contemporary papers / 
Maureen FitzGerald and David Arnott 
 - Australia :  Business Press,  c2000 
 - 524 p. :  ill. 
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>1861525079 
<br/><br/><label>Subjects--Topical Terms: </label><br/>COMMUNICATION IN MARKETING
<br/><br/><label>LC Class. No.: </label>HF5415.123  / M374