TY  - BOOK
AU  - FitzGerald,Maureen
AU  - Arnott,David
TI  - Marketing communications classics: an international collection of classic and contemporary papers 
SN  - 1861525079
AV  - HF5415.123 M374
PY  - 2000///
CY  - Australia
PB  - Business Press
KW  - COMMUNICATION IN MARKETING
N1  - Includes bibliographical references and index
ER  -