McDaniel, Carl, Jr. Marketing research essentials / Carl McDaniel, Jr., Roger Gates - 4th ed. - Hoboken, N.J. : Wiley, c2004 - 420 p. : ill. + 1 CD-ROM Includes bibliographical references and index ISBN: 0471448451 Subjects--Topical Terms: MARKETING RESEARCH LC Class. No.: HF5415.2 / M322M 2004