TY  - BOOK
AU  - McDaniel,Carl
AU  - Gates,Roger
TI  - Marketing research essentials
SN  - 0471448451
AV  - HF5415.2 M322M 2004
PY  - 2004///
CY  - Hoboken, N.J.
PB  - Wiley
KW  - MARKETING RESEARCH
N1  - Includes bibliographical references and index
ER  -