TY - BOOK AU - Allen,Kathleen R. TI - Bringing new technology to market SN - 0130933732 AV - HF5415 A443B PY - 2003/// CY - Upper Saddle River, N.J. PB - Prentice Hall KW - HIGH TECHNOLOGY KW - MARKETING KW - HIGH TECHNOLOGY INDUSTRIES N1 - Includes bibliographical references and index ER -