Haig, Matt <br/><br/>
Brand failures / 
Matt Haig 
 - London :  Kogan Page,  2003 
 - 310 p. 
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>0749439270 
<br/><br/><label>Subjects--Topical Terms: </label><br/>BRAND NAME PRODUCTS--MARKETING<br/>BRAND LOYALTY<br/>BRAND CHOICE
<br/><br/><label>LC Class. No.: </label>HD69 .B7  / H343B