TY  - BOOK
AU  - Haig,Matt
TI  - Brand failures
SN  - 0749439270
AV  - HD69 .B7 H343B
PY  - 2003///
CY  - London
PB  - Kogan Page
KW  - BRAND NAME PRODUCTS
KW  - MARKETING
KW  - BRAND LOYALTY
KW  - BRAND CHOICE
N1  - Includes bibliographical references and index
ER  -