Strategic marketing : planning and control /
Graeme Drummond, John Ensor
- 2nd ed.
- Oxford : Butterworth-Heinemann, 2002
- 304 p. : ill.
- The Chartered Institute of Marketing/Butterworth-Heinemann marketing series .
"Published in association with The Chartered Institute of Marketing"
Includes bibliographical references and index
0750652365
MARKETING--MANAGEMENT MARKETING--DECISION MAKING MARKETING--PLANNING