TY  - BOOK
AU  - Drummond,Graeme
AU  - Ensor,John
TI  - Strategic marketing: planning and control 
T2  - The Chartered Institute of Marketing/Butterworth-Heinemann marketing series
SN  - 0750652365
AV  - HF5415.135 D785S 2002
PY  - 2002///
CY  - Oxford
PB  - Butterworth-Heinemann
KW  - MARKETING
KW  - MANAGEMENT
KW  - DECISION MAKING
KW  - PLANNING
N1  - "Published in association with The Chartered Institute of Marketing"; Includes bibliographical references and index
ER  -