Zikmund, William G. Customer relationship management : integrating marketing strategy and information technology / William G. Zikmund, Raymond McLeod, Jr., Faye W. Gilbert - Hoboken, N.J. : Wiley, c2003 - 179 p. : ill. Includes bibliographical references and index ISBN: 0471271373 Subjects--Topical Terms: RELATIONSHIP MARKETINGCUSTOMER RELATIONS--MANAGEMENTCUSTOMER RELATIONS--MANAGEMENT--DATA PROCESSING LC Class. No.: HF5415.55 / Z545C