TY  - BOOK
AU  - Zikmund,William G.
AU  - McLeod,Raymond
AU  - Gilbert,Faye W.
TI  - Customer relationship management: integrating marketing strategy and information technology 
SN  - 0471271373
AV  - HF5415.55 Z545C
PY  - 2003///
CY  - Hoboken, N.J.
PB  - Wiley
KW  - RELATIONSHIP MARKETING
KW  - CUSTOMER RELATIONS
KW  - MANAGEMENT
KW  - DATA PROCESSING
N1  - Includes bibliographical references and index
ER  -