Sayre, Shay <br/><br/>
Campaign planner for promotion and IMC / 
Shay Sayre 
 - 2nd ed. 
 - Australia :  South-Western/Thomson Learning,  c2002 
 - 172 p. :  ill. 
<br/><br/><label>ISBN: </label>0324151977 
<br/><br/><label>Subjects--Topical Terms: </label><br/>ADVERTISING CAMPAIGNS--PROBLEMS, EXERCISES, ETC.<br/>SALES PROMOTION--PROBLEMS, EXERCISES, ETC.<br/>COMMUNICATION IN MARKETING--PROBLEMS, EXERCISES, ETC.
<br/><br/><label>LC Class. No.: </label>HF5837  / S297C 2002