TY  - BOOK
AU  - Sayre,Shay
TI  - Campaign planner for promotion and IMC
SN  - 0324151977
AV  - HF5837 S297C 2002
PY  - 2002///
CY  - Australia
PB  - South-Western/Thomson Learning
KW  - ADVERTISING CAMPAIGNS
KW  - PROBLEMS, EXERCISES, ETC
KW  - SALES PROMOTION
KW  - COMMUNICATION IN MARKETING
ER  -